Rob Parker

Vice President of Product


As a seasoned product leader, Rob brings over two decades of product design and user experience to Starling as VP Product. Prior to Starling, Rob built product teams and created user experiences for many organizations, including TELUS, AT&T, T-Mobile, Sprint, and the City of Vancouver before founding his own design research company. His extensive product and marketing experience includes Product Director at RewardStream where he managed a cross-functional team of product managers, developers, and designers at both Pivotal and Synex Systems.

Rob studied design at the University of Victoria, UX strategy and testing with the Nielsen Norman Group, and Pragmatic Marketing. He is a member of the Product Management Association of BC.