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Making effective mental healthcare accessible and affordable to everyone.

With professionals like you who are seeking out the best way to help their workforce lead healthier lives, our mission has become a movement.

Today we’re focused on putting the life-changing Starling Minds platform in the hands of everyone. And we’ll get there, as more organizations are choosing Starling Minds’ because of our core beliefs about employee mental health.

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To Get to Know Us Better, Know Our Core Beliefs

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We all have “mental health” just as we have “physical health”. Both are continuums, not binary states. Labels have no place when people are suffering from a mental illness or injury.

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Every person is an expert when it comes to their own experiences, and we provide the methodology, training, and tools for them to manage their own mental health.

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Those affected with a decline in mental health deserve respect, thoughtfulness, empathy and most of all – to be the benefactors of a duty of care from entities who can help, such as their employers.

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Access to affordable and effective mental health treatment should be a universal right.

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Organizations and employers have a duty of care to help their teams with their mental health as workplace stress and burnout are major contributors to a decline in the mental health continuum.

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Workplace mental health is a “win-win” for employers since healthier and happier employees lead to more productive and effective organizations.

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Mental health treatment tools should not be used as a policing or adjudication tool of the cost of disability claims.

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Do you share these beliefs?

If so, join us in our mission to make effective mental healthcare accessible and affordable to everyone!

We want to know who you are, hear more about what you believe, and see if Starling Minds is the team you're looking to be a part of.

Join Us

Our Leadership Team

Peter Oxley's profile image

Peter Oxley

Chief Executive Officer

Laurel Olsthoorn's profile image

Laurel Olsthoorn

Head of Human Resources

Dr. Andrew Miki's profile image

Dr. Andrew Miki

Chief Science Officer

Rob Parker's profile image

Rob Parker

Vice President, Product

Rick Schultz's profile image

Rick Schultz

Chief Finance Officer

Earl van As's profile image

Earl van As

Vice President, Marketing

Julian Deck's profile image

Julian Deck

Vice President, Customer Operations

Rob Hickling's profile image

Rob Hickling

Vice President, Technology

Steve Traplin's profile image

Steve Traplin

Chief Sales Officer (Acting)

Peter Oxley

Chief Executive Officer

As CEO of Starling, Peter leads all areas of the company including strategy, operations and growth. Peter is passionate about making effective and affordable mental healthcare accessible to everyone through Starling’s digital and highly scalable SaaS model.

His 25 years + career has spanned strategic management consulting through executive leadership roles with several B2B technology companies. Prior to Starling, Peter was CRO for ResponseTek, a successful customer experience management solution that was sold to a large private equity firm in 2018. He was also co-founder & CEO of RewardStream, a loyalty SaaS technology company acquired by its European competitor. Peter holds a BA from Western University and an Honors Business degree from the Ivey School of Business at Western University. He is also an active board director for Acetech, a not-for-profit organization focused on developing CEOs at high tech companies.

Laurel Olsthoorn

Head of Human Resources

As the Head of Human Resources, Laurel aims to cultivate an environment where Starling’s team can thrive.  She is passionate about building a company that can make a huge impact in solving workplace mental health challenges. Prior to Starling, Laurel built her career at a leading international financial services company where her love of data and talent for building new scalable processes grew.  

Laurel holds a Bachelor of Science from Wilfrid Laurier University, is a Certified Bookkeeper, and is currently a Chartered Professionals in Human Resources (CPHR) candidate.

Dr. Andrew Miki

Chief Science Officer

Dr. Andrew Miki is the founder and Chief Science Officer of Starling. Andrew founded Starling with the mission to improve access to effective mental healthcare. Andrew leads Starling’s research, strategy, and solutions to address mental health requirements and create validation frameworks to measure and report each digital program’s efficacy.

With a background in Clinical Psychology and Neuroscience, Andrew has expertise in neuropsychological assessments and the treatment of Anxiety Disorders, Mood Disorders, and Traumatic Brain Injuries. He continues to practice as a registered psychologist and provides Cognitive Behavioral Therapy for individuals with depression, anxiety, stress, and trauma to help them feel stronger, more confident and resilient.  Andrew holds a BSc in Psychology from Queen’s University, an MA in Behavioral Neuroscience from Wilfrid Laurier and an MA and PhD in Clinical Psychology from York University.

Rob Parker

Vice President, Product

As a seasoned product leader, Rob brings over two decades of product design and user experience to Starling as VP Product. Prior to Starling, Rob built product teams and created user experiences for many organizations, including TELUS, AT&T, T-Mobile, Sprint, and the City of Vancouver before founding his own design research company. His extensive product and marketing experience includes Product Director at RewardStream where he managed a cross-functional team of product managers, developers, and designers at both Pivotal and Synex Systems. 

Rob studied design at the University of Victoria, UX strategy and testing with the Nielsen Norman Group, and Pragmatic Marketing. He is a member of the Product Management Association of BC.

Rick Schultz

Chief Finance Officer

As CFO, Rick is responsible for all areas of Administration, including Finance & Accounting, HR, Investor Relations and Legal. He has over 20 years experience leading finance functions for businesses, primarily in the technology sector. Most recently, Rick served as CFO for SoMedia Networks. His career began with Pivotal Corporation (now part of CDC Software) and later at Taleo (now part of Oracle). He has been an integral part of three IPOs, (two on NASDAQ, one on the TSX-V) and currently supports a select group of growth-stage companies, providing accounting oversight, reporting and analytics services, systems implementation, financial modeling and executive coaching. 

Rick completed his CGA in 2002, and graduated with a BA (Economics) from the University of Victoria.

Earl van As

Vice President, Marketing

As VP Marketing, Earl is responsible for marketing strategy, lead generation, content and product marketing to build Starling’s presence in targeted verticals.

Earl’s career includes extensive B2B SaaS experience in marketing, product management and sales operations. Prior to Starling, Earl was VP Marketing at Conexiom, where he directed demand generation and market communication strategies. He began his career with Maximizer Software, one of the early CRM pioneers and has also served in leadership roles with Pearson School Systems, a K-12 edtech provider, and Talemetry, a recruitment marketing platform solution.

He holds a BA (Communications) from Simon Fraser University.

Julian Deck

Vice President, Customer Operations

Julian leads Starling’s Customer Operations team. He brings 20 + years of experience in retail, healthcare and nutrition-focused enterprises. Most recently, Julian was the COO for Pranin Organic where he led finance, sales, marketing, production and customer support through the organization’s high growth years.

He also spent over six years with Lululemon Athletica in a business planning capacity and served as VP of Operations at Nurse Next Door, one of North America’s fastest-growing home care providers. 

Julian holds a BA (English) from the University of New Hampshire and an M.Sc. in Forest Resource Management from the University of British Columbia.

Rob Hickling

Vice President, Technology

As Vice President of Technology, Rob oversees software development and IT infrastructure at Starling to help the company realize its commercialization goals and strategy. He is a thoughtful and creative executive who loves to build scalable products and dynamic teams. Rob employs novel approaches to technological challenges, constantly urging his team to find better solutions.

Rob has over 30 years of technology leadership experience working for organizations such as Thomson Financial, Boeing, Microsoft and the Rick Hansen Institute. 

Rob holds a BSc (Computer Science) from the University of British Columbia.

 

Steve Traplin

Chief Sales Officer (Acting)

As Chief Sales Officer, Steve is responsible for customer growth targets and success by directing all revenue generating functions at Starling. With over 4 decades of experience, Steve has spent 20 + years providing consulting services to tech CEOs and their sales teams. A former CEO himself, he has provided leadership and led the sales and marketing efforts for several venture‐backed technology companies including Ardesic, Nitidus, and ProMIRA.

Steve’s educational background includes supply chain, JIT and advanced manufacturing planning from Conestoga College, a leader in polytechnic education.